Local Estate Agent VS National Estate Agent

Having successfully been chosen as the estate agent to sell for a couple who had not moved from their very large property for 40 years, during our photoshoot at their stunning home they shared their thoughts on the various valuations they had received. One of the biggest sources of confusion and frustration for them initially stemmed from a national agent who heavily promoted the benefits of their London office—despite the fact that the property was being sold right here in York. They felt there were some common misconceptions amongst homeowners of their generation, but thankfully as was soon demonstrated by their sale, expert local knowledge of the area and market conditions, combined with tailored marketing are far more crucial to the sale of any property.

As with everything, the way properties are bought and sold has changed dramatically in the last 40 years. Let’s break down a few questions to hopefully help you feel more confident in making the right choice for your sale.

Q: Don’t larger, national agents have access to more buyers?

A: Years ago, people would visit estate agents’ offices to look in their window displays, but today, nearly all buyers search online using websites like Rightmove. This means that no matter where an agent’s office is, the important thing is how well they present and market your home online. A good local agent will ensure your property stands out with high-quality photographs and a strong listing strategy. A great local agent will have thoroughly understood their buyers hopes and dreams and will therefore be able to match your property to them with ease.

Q: Won’t an agent who also has a London office attract more buyers from outside the area? A: If someone is looking to move to your area, they will start their search online by typing in your location, not by walking into a London office. Local independent agents understand what makes the area desirable, (we live here too) and can tailor their marketing accordingly. This personal touch ensures your home reaches the right people, whether they are moving from around the corner or relocating from further afield. We sold a property in Fulford to a lady who was living in Hong Kong when she spotted the house!

Q: How does local knowledge help in selling my home? A: When you’ve lived in a home for many years, you know better than anyone what makes it special. A local agent will understand and highlight the best aspects of both your home and the community around it. Whether it’s great schools, easy transport links, or hidden gems in the area, this kind of knowledge helps attract buyers who truly appreciate what your home has to offer. Our buyers are often looking

Q: Will a national agent negotiate a better price? A: Successful negotiation isn’t about how big the company is—it’s about understanding the market and knowing what buyers are willing to pay. A local agent has first-hand experience of what properties in the area sell for (they probably own one themselves!) and can provide realistic, well-informed advice to help you secure the best outcome.

If you haven’t moved in a long time, the process may seem overwhelming, and it’s easy to be swayed by big promises. But what really matters is working with someone who takes the time to understand you, your home, and the local market. At Wishart Estate Agents, we offer a personalised, hands-on approach to selling your home, ensuring you receive expert advice every step of the way.

Thinking of selling? We’re happy to have a no-obligation chat to guide you through the process and answer any questions you may have.