How can an estate agent effectively sell your most significant asset if they lac

Some time back, after attending viewings, I felt compelled to address a crucial yet often overlooked aspect of estate agency: The depth of knowledge your agent has about your home. Here are some comments I heard during our visits:

• "Another agent we met today didn’t know anything about the house they were showing us."
• "Our estate agent is nice, but we don’t think they’re putting this much effort into getting to know our home."
• "The agent on the phone had never visited the property I called about, so couldn’t answer my questions."

How can an estate agent effectively sell your most significant asset if they lack knowledge about it?

At Wishart Estate Agents, we conduct thorough market appraisals for every property we represent. Once you instruct us to sell, every member of our sales team visits your property prior to marketing. This approach ensures we understand your home and allows you to familiarise yourself with the team who will be working on your behalf.

We also ask all our clients to complete our Property Information Questionnaire, a document we’ve been using for almost 12 years, which becomes a vital part of our manual for your home. We review this questionnaire before each viewing.

As your dedicated estate agent, we prioritise getting to know your home intimately, enabling us to highlight its unique features and benefits to each viewer. We also invest time in understanding our viewers’ needs and desires. With years of experience in the industry, I recognise that high-volume estate agents often overlook this essential step, and the difference is evident.

Being thoroughly informed about your property not only enhances our viewings but also impacts what happens next. At Wishart Estate Agents, we leverage this knowledge during negotiations with potential buyers. We confidently assert that your property offers greater value than similar homes nearby because we’ve meticulously researched your home. We have documentation for your recent window and door installations, the boiler you had fitted a year ago, and the driveway you had re-laid before marketing.

Meanwhile, Estate Agent B is stuck in day three of negotiations on a nearby property, endlessly exchanging questions with the vendor and waiting for paperwork confirmation. Frustrated, their potential buyer is losing interest and is actively seeking other properties. The following day, while Estate Agent B is still waiting for Mr and Mrs Slow to confirm when the boiler was last serviced, we’ve successfully sold your home thanks to our informative viewing and confident negotiations.

Can you really afford to let an uninformed estate agent manage the sale of what is possibly your most valuable asset?

Do you want to feel confident and well cared for during the selling process?

Contact Wishart Estate Agents on 01904 404558, and let’s discuss your home sale today!

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